Recital 109

Competent authorities should ensure that infringements of the obligations laid down in this Regulation are subject to penalties. Such penalties could include financial penalties, warnings, reprimands or orders to bring business practices into compliance with the obligations imposed by this Regulation. Penalties established by the Member States should be effective, proportionate and dissuasive, and should take into account the recommendations of the EDIB, thus contributing to achieving the greatest possible level of consistency in the establishment and application of penalties. Where appropriate, competent authorities should make use of interim measures to limit the effects of an alleged infringement while the investigation of that infringement is ongoing. In so doing, they should take into account, inter alia the nature, gravity, scale and duration of the infringement in view of the public interest at stake, the scope and kind of activities carried out, and the economic capacity of the infringing party. They should also take into account whether the infringing party systematically or recurrently fails to comply with its obligations under this Regulation. In order to ensure that the principle of ne bis in idem is respected, and in particular to avoid that the same infringement of the obligations laid down in this Regulation is penalised more than once, a Member State that intends to exercise its competence in relation to an infringing party that is not established and has not designated a legal representative in the Union should, without undue delay, inform all data coordinators as well as the Commission.