19. In which situations can users monetise their non-personal data?

Users are free to conclude agreements both with data holders and with third parties. They may compensate the user for gaining access to and using their non-personal data, including for commercial purposes. Recital 25 of the Data Act explains that, in business-to-business relations, an arrangement between the data holder and the user may even include a waiver of the user’s right to use or share data further, provided that such a limitation of the user’s rights is properly compensated.